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Lorenzo Boschi

Ciao, I'm Lorenzo

A digital designer with a human centered mindset, I shape ideas through design thinking and creative exploration.

Born and rooted in Italy. Driven by research and iteration, I aim to transform complex challenges into accessible solutions that leave a tangible impact.

What can i do for you

I design clear, useful, people-centered experiences. I turn insights into measurable interfaces, brands, and services

Experience

  1. As a freelance digital designer, I create visual identities and content, design and develop websites and build custom digital tools. I manage projects from concept to completion, combining design, technology and communication.

  2. Visual & Graphic Design Lead for the Pet division. I create print and digital assets for retail and corporate communications, including placements in trade publications and materials for industry events. I ensure the BuonaPet brand is applied consistently across all touchpoints, maintaining visual coherence and recognizability.

  3. I served the team as a Service Designer, conducting the analysis and redesign of a proprietary in-house application.

  4. Managed and authored content for an online publication using WordPress (CMS) and SEO tooling for on-page optimization.

Education

  1. Studio-intensive exchange at MCAD, Minneapolis. Focusing on Graphic Design, Motion Design and post-production techniques.

  2. Two-year advanced program in Design, with a hands-on, project-based focus on visual communication, UX/UI, web design, graphic design, and service design.

  3. Course exploring generative AI techniques and tools for the ideation and production of communication projects and campaigns.

  4. Intensive program focused on visual communication and graphic design, aimed at developing technical and design skills through a mix of theory, practice, and experimentation.

  5. Bachelor’s degree with a multidisciplinary approach, providing skills in analyzing and managing communication across creative and professional contexts.

Deep Dives

  1. Co-design project alongside nonprofit partners, applying Service Design to create innovative solutions. I helped define the launch strategy for a crowdfunding campaign for my assigned partner organization.

  2. Workshop exploring new AI-driven workflows using Stable Diffusion and ComfyUI. The goal is to develop a creative method for AI-assisted image generation and build familiarity with these tools.

  3. Social design workshop delivered in collaboration with the DIS (Design Innovation Société) master’s program at Université de Nîmes (Unîmes). Together we designed innovative solutions exploring Florence’s relationship with food, guided by Design Thinking principles.

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